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By the Numbers: Super Bowl LVIII

Published on Feb 20, 2024

By the Numbers: Super Bowl LVIII
Marketing Dive
Marketing Dive

Overview 57 ads 53 unique advertisers* $7M price per 30-second ad 0% price increase for ads from 2023Note: *Not including advertisements from FX and Universal(Source: Multiple media outlets)

115.5M people tuned into Super Bowl LVIII (Source: AdImpact)


Where viewers tuned into the Super Bowl

Linear TV was most popular but streaming held its own.

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Winners and Losers

Top 5 ads from USA Today Ad Meter by sentiment

State Farm walked away with the highest rated ad.

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Worst 5 ads from USA Today Ad Meter by sentiment

A political ad was the lowest ranked ad of the night.

Social Media

2.65M post were made from over 500,000 accounts. Amounting to 11,000 mentions per minute. (Source: Brandwatch)

Taylor Swift was mentioned over 148,000 times. In total, 5.6% of all Super Bowl mentions included the singer. This is significantly higher than the 1.1% of mentions received by the most talked about player – her boyfriend, Travis Kelce, who plays for the Kansas City Chiefs. (Source: Brandwatch)

Top performing brands by social media mentions

Temu proved to be the top performing brand, followed closely by Verizon.

News Graphics Developer Jasmine Ye Han also contributed to this article.

This article was written by Sara Karlovitch from Marketing Dive and was legally licensed through the DiveMarketplace by Industry Dive. Please direct all licensing questions to [email protected].