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POV
How Marketers Can Honor Awareness Months + Holidays with Tact
The corporate world has often been accused of piggybacking on month-long observances and celebratory holidays; cue the flood of rainbow logos and merch that arrives on June 1st and vanishes by June 31st, or the sugar skulls that appear around Halloween. These days, though, audiences are hyper-sensitive to empty efforts ...
POV
Licensed Content 2022: The Definitive Guide
What do email newsletters, social media channels, and website personalization have in common?They all require constant fuel, and that fuel is content.Running a successful content marketing program is not a day trip. It is a long-distance journey across the country and back. Having a constant flow of content to attract, engage, and retain audiences across ...
How To
How to Create Ownable Conversations: A Step-by-Step Guide to Engaging with Niche Communities
Elevate your thought leadership content and build your ownable conversations by completing guided exercises across two key phases. Savvy brands already recognize that the opportunity in our over-served content market is to establish credibility, authority, and expertise through thought leadership. This means participating and leading conversations across specific areas of expertise ...
How To
4 Tips to Better Engage Gen Z with Content Marketing in 2022
Gen Z, the rising generation of digital natives born between the years of 1996-2015, has been on the minds of marketers for years — but now is the time to step up the strategy. Today, the hyperconnected cohort has an estimated buying power nearing $150 billion as well as a ...
POV
What is Brand-to-Demand Marketing?
Brand to demand — a relatively new phrase based on timeless marketing principles — is the only marketing worth doing. Here’s why. Brand or demand marketing? Let’s put the debate to bed once and for all. Because the point of sale, that ‘final click,’ is not an isolated event, or a stroke ...
Trends
Content Marketing Predictions for 2022 (And How to Navigate Them)
Each new year in the world of content marketing is defined by change. Budgets shift. Audience expectations and habits evolve. New trends crop up. Technology advances. Fresh formats and platforms rise as stale predecessors fall.We’re expected to not only keep an eye on these individual changes, but also understand how ...
