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How To
5 Keys to Crafting Higher Quality Content
In today’s digital landscape, audiences are being inundated with a torrent of content and marketing messaging that’s made engagement more elusive. Consider the fact that in the ad realm alone, the latest projections estimate that the average person encounters 6,000 to 10,000 advertisements every single day. To capture the attention of ...
How To
How to Develop Financial Services Content Marketing That’s “On the Money”
Putting together a successful financial services content marketing strategy needs to revolve around education, relationship-building, and trust – and it has to be done in a compelling way to keep audiences engaged. That’s easier said than done for financial services brands that deal with complex and somewhat “unsexy” topics like ...
POV
What is Licensed Content? What Can it Do For Your Marketing Program?
In simple terms: "licensed content," also known as "syndicated content," is rights-cleared content created by a 3rd party that is being repurposed.For our Marketplace product:rights-cleared content = [articles from thousands of authoritative publishers]&repurposing = [you turbo-charging your marketing program] Our massive library features renowned publishers like The Associated Press, Forbes, Business ...
Best in Class
Beauty Content Marketing: Tips from the Estée Lauder Companies
When it comes to social media engagement, beauty brands are, in many ways, leading the content marketing space. From connecting content to commerce, celebrating fans, leveraging influencers, and becoming early adopters on new platforms, they often set the bar for what other industries can achieve through content marketing.The Estée Lauder ...
