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How To
Prove It: Using Content as Evidence of Your Most Important Claims
Melanie Deziel (Chief Content Officer, StoryFuel) opened her Content Marketing World 2021 session with a tough pill for marketers to swallow. "Your audience doesn't trust you," she matter-of-factly stated to a packed room of content creators, publishers, and marketing storytellers.Deziel goes on to cite a jarring 4As study that states ...
How To
10 Steps to Optimize Your Content Marketing Program for ROI
Industry legend and CEO of Marketing Insider Group Michael Brenner opened his presentation at this year’s Content Marketing World conference with a warning to marketers: don’t just keep doing what you’ve done before, relying solely on what’s worked for you in the past. According to Brenner, that’s the biggest challenge he’s ...
Best in Class
How LinkedIn is Using Its Blogs As a Vehicle for Building Diversity Against a Backdrop of Growth
LinkedIn Marketing Solutions Blog Editor Tequia Burt and Senior Content Marketer Sean Callahan took the stage at this year’s Content Marketing World conference to advocate for blogging as a continued source of business potential for B2B brands — as well as a powerful way to promote diversity. But how exactly ...
Trends
4 Forces Shaping Visual Storytelling + Content Marketing Today
As a global leader in visual culture, Getty Images has its finger on the pulse of what’s happening across the world and — with its ever-growing imagery archive — is helping shape where we’re headed. The company has revolutionized representation with content partnerships with Dove, LeanIn.org, National Disability Leadership Alliance, ...
How To
5 Keys to Crafting Higher Quality Content
In today’s digital landscape, audiences are being inundated with a torrent of content and marketing messaging that’s made engagement more elusive. Consider the fact that in the ad realm alone, the latest projections estimate that the average person encounters 6,000 to 10,000 advertisements every single day. To capture the attention of ...
