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Observances, Holidays, & Awareness Months: The Great Big List for Marketers

Published on Jun 14, 2022

Observances, Holidays, & Awareness Months: The Great Big List for Marketers
Jennifer Goforth Gregory
Jennifer Goforth Gregory studioID

[Editor’s Note: This article has been updated to reflect 2023 holidays and observances.]

A blank editorial calendar strikes fear in every marketer. But filling the rows with ideas for content that make sense for your brand and interests your target buyer is no easy task. And often when you need a great idea the most – nothing comes to mind. Instead of wasting time staring at the page, many marketers find inspiration from the seemingly endless list of awareness months and holidays. 

Check out our definitive list of awareness months and holidays for 2023 to get the ideas you need to say something meaningful on occasions fit for your brand. 

Note from studioID: This list includes both (largely US-based) general and industry/niche-specific occasions. A quick CTRL+F and search for your industry will reveal all associated observances. 

And remember: do your research and be sure to honor brand-appropriate holidays with tact. Not every holiday or occasion is a marketing moment. 

January 2023

Career & Technical Education Month (HR/Business/Tech)

National Eye Care Month (Healthcare)

National Mentoring Month (HR/Business)

Walk Your Pet Month (General)

Be Kind to Servers Month (Restaurant) 

Get Organized Month (Business/Retail)

National Hobby Month (Retail)

  • 1st New Year’s Day (Holiday)
  • 1st-7th Thank Your Customers Week (Business/Marketing)
  • 4th National Trivia Day (General)
  • 9th National Clean off your Desk Day (Business)
  • 12th National Pharmacists Day (Healthcare/Biopharma)
  • 13th National Blame Someone Else Day (General)
  • 16th Martin Luther King, Jr. Day (Holiday)
  • 21st National Use Your Gift Card Day (Retail/Restaurant) 
  • 22nd Lunar New Year (Holiday)
  • 24th National Peanut Butter Day (Food/Grocery/Restaurant) 
  • 29th National Freethinkers Day (General)

February 2023

Black History Month (General)

American Heart Month (Healthcare)

Children’s Dental Health Month (Healthcare)

Great American Pie Month (Food/Grocery/Restaurant)

  • 2nd National Optimists Day (General)
  • 2nd Groundhog Day (General)
  • 11th National Don’t Cry Over Spilled Milk Day (Business/Food)
  • 12th Superbowl Sunday (General)
  • 12th – 18th Cardiac Rehabilitation Week (Healthcare)
  • 13th National Clean Out Your Computer Day (General/Tech/Cybersecurity)
  • 14th Valentine’s Day (General) 
  • 17th National Random Acts of Kindness Day (General)
  • 19th-25th National Engineers Week (Tech, Construction)
  • 20th President’s Day (Holiday)
  • 20th World Day of Social Justice (General)
  • 21st Mardi Gras (General)
  • 28th National Tooth Fairy Day (Healthcare)

March 2023

American Red Cross Month (General/Healthcare)

National Women’s History Month (General)

National Ethics Awareness Month (General/Business)

National Nutrition Month (General/Healthcare)

Save Your Vision Month (Healthcare)

  • 3rd Employee Appreciation Day (HR)
  • 6th Dentist’s Day (Healthcare)
  • 6th National Frozen Food Day (Food/Grocery)
  • 8th International Women’s Day (General)
  • 12th -18th National Pulmonary Rehabilitation Week (Healthcare)
  • 13th -17th Long Term Care Administrators Week (Healthcare/HR)
  • 14th Pi Day (General)
  • 17th St. Patrick’s Day (General)
  • 19th Certified Nurses Day (Healthcare)
  • 19th-25th Health Information Professionals Week (Tech/Healthcare)
  • 30th Doctor’s Day (General/Healthcare)

April 2023

National Volunteer Month (General)

Keep America Beautiful Month (Waste)

Month of the Military Child (General)

National Financial Literacy Month (Finance)

National Occupational Therapy Month (Healthcare)

National Humor Month (General)

Stress Awareness Month (Business/Healthcare/HR)

World Autism Awareness Month (General/Healthcare)

  • 1st April Fool’s Day (General)
  • 2nd Autism Awareness Day (General/Healthcare)
  • 2nd Earth Day (General)
  • 7th World Health Day (General/Healthcare)
  • 7th Good Friday (General)
  • 9th Easter (General)
  • 10th National Siblings Day (General)
  • 15th – 21st National Volunteer Week (General)
  • 17th – 21st National Environmental Education Week (Waste/Utility)
  • 18th National Tax Day (General/Finance)
  • 21st World Creativity and Innovation Day (General)
  • 22nd Teach Children to Save Day (Finance)
  • 22nd Earth Day (General/Waste)
  • 26th Administrative Professionals Day (HR)
  • 27th National Take our Sons and Daughters to Work Day (Business/HR)
  • 28th National Arbor Day (General)
  • 28th World Day for Safety and Health at Work (General/Business/Food/Grocery/Retail)

May 2023

National Cancer Research Month (Healthcare)

Mental Health Awareness Month (Healthcare)

Healthy Vision Month (Healthcare)

Asthma Awareness Month (Healthcare)

National Osteoporosis Awareness and Prevention Month (Healthcare)

National High Blood Pressure Education Month (Healthcare)

National Melanoma/Skin Cancer Awareness Month (Healthcare)

South Asian Heritage Month (General)

Asian American and Pacific Islander Heritage Month (General)

Military Appreciation Month (General)

Global Employee Health & Fitness Month (General/Healthcare)

  • 2nd National Teacher Day (Education K-12/Higher Education)
  • 2nd National Life Insurance Day (Business)
  • 4th International Firefighters Day (General)
  • 5th Cinco De Mayo (General)
  • 6th -12th Nurses Week (Healthcare)
  • 6th National Nurses Day (Healthcare)
  • 6th Kentucky Derby (General)
  • 7th Good Friday (General
  • 7th -13th National Women’s Health Week (General)
  • 7th -13th Small Business Week (Business)
  • 10th National Clean Up Your Room Day (General) 
  • 14th Mother’s Day (General)
  • 16th National Do Something Good for your Neighbor Day (General)
  • 17th Patriot’s Day (General)
  • 17th National Employee Health and Fitness Day (Business/Healthcare)
  • 19th Bike to Workday (General)
  • 25th National Wine Day (Food)
  • 28th World Hunger Day (Food)
  • 29th Memorial Day (General)
  • 30th World Multiple Sclerosis Day (Healthcare)
  • 31st National Senior Health and Fitness Day (Healthcare)

June 2023

LGBTQ Pride Month (General)

National Safety Month (HR)

National Candy Month (Food/Retail)

National Great Outdoors Month (General)

National Men’s Health Month (General/Healthcare)

  • 1st International Children’s Day (Education K-12)
  • 5th World Environment Day (General/Waste/Utilities)
  • 6th National Higher Education Day (Higher Education)
  • 8th National Best Friends Day (General)
  • 8th World Oceans Day (General)
  • 9th National Donald Duck Day (General)
  • 14th Flag Day (General)
  • 14th World Blood Donor Day (General/Healthcare)
  • 16th Fresh Veggies Day (Food/Restaurant/Grocery)
  • 18th Autistic Pride Day (General/Healthcare)
  • 18th Father’s Day (General)
  • 21st Summer Solstice (General)
  • 21st National Selfie Day (General)
  • 23rd Take Your Dog to Work Day (General)
  • 28th Insurance Awareness Day (Finance)
  • 30th World Social Media Day (General/Marketing)

Looking for more niche-specific insights? Get your industry’s audience snapshot.


July 2023

National Grilling Month (General)

National Cell Phone Courtesy Month (Business)

National Ice Cream Month (General)

  • 3rd Canada Day (General)
  • 4th Independence Day (General) 
  • 5th National Workaholics Day (Business/HR)
  • 8th National Video Game Day (General)
  • 20th National Hot Dog Day (Food/Restaurant/Grocery)
  • 25th Parents Day (General)
  • 30th International Happiness Day (General)

August 2023

Children’s Eye Health and Safety Month (Healthcare)

National Immunization Awareness Month (Healthcare)

Black Business Month (General)

  • 6th Sisters Day (General)
  • 13th Left Handers Day (General)
  • 13th National Filet Mignon Day (Food/Restaurant/Grocery)
  • 19th World Humanitarian Day (General)
  • 21st Senior Citizens Day (General/Healthcare)
  • 22nd National Tooth Fairy Day (Healthcare)
  • 26th Woman’s Equality Day (General)
  • 31st World Distance Learning Day (General/Tech)

September 2023

National Hispanic Heritage Month [Sept 15 – Oct 15] (General)

National Prostate Awareness Month (Healthcare)

Childhood Cancer Awareness Month (Healthcare)

National Childhood Obesity Awareness Month (Healthcare)

Sickle Cell Awareness Month (Healthcare)

  • 4th Labor Day (General)
  • 4th Eat an Extra Dessert Day (Food/Restaurant/Grocery)
  • 5th International Day of Charity (General)
  • 6th Fight Procrastination Day (General)
  • 13th Day of the Programmer (General/Tech)
  • 15th National Online Learning Day (Higher Education/K-12 Education)
  • 22nd Autumnal Equinox Day – Start of Fall – (General)
  • 22nd American Businesswomen’s Day (Business)
  • 27th World Tourism Day (General)
  • 29th – World Heart Day (Healthcare)

October 2023 

National Breast Cancer Awareness Month (General/Healthcare)

National Cybersecurity Month (Cybersecurity)

National ADHD Awareness Month (General/Healthcare)

National Work and Family Month (General)

National Dental Hygiene Month (Healthcare)

American Pharmacists Month (Healthcare/BioPharma/Retail)

  • 1st World Vegetarian Day (General)
  • 1st International Day of Older Persons (General/Healthcare)
  • 4th National Taco Day (General)
  • 5th World Teacher’s Day (General/Education)
  • 6th World Smile Day (General)
  • 9th Columbus Day (General)
  • 9th Native Americans’ Day (General)
  • 12th National Savings Day (Finance)
  • 16th Boss’s Day (Business/HR)
  • 21st National Medical Assistants Day (Healthcare)
  • 24th United Nations Day (General)
  • 24th National Food Day (Food/Restaurant/Grocery)
  • 27th National Mentoring Day (HR)
  • 28th National First Responders Day (General)
  • 31st Halloween (General)

✉️ How can your brand push the envelope on creativity within B2B marketing? Find out by watching Episode 2 of Into the Funnel — studioID’s investigative marketing series.

November 2023 

Native American Heritage Month (General)

American Diabetes Month (Healthcare)

National Alzheimer’s Disease Month (Healthcare)

  • 2nd National Men Make Dinner Day (Food/Grocery)
  • 6th National Nachos Day (Food/Restaurant/Grocery)
  • 5th Daylight Savings Time Ends (General)
  • 10th International Accounting Day (Finance)
  • 12th Veteran’s Day (General)
  • 13th World Kindness Day (General)
  • 15th National Philanthropy Day (General)
  • 16th International Day of Tolerance (General)
  • 21st National Entrepreneur’s Day (Retail)
  • 23rd Thanksgiving (General)
  • 24th Black Friday (General)
  • 25th Small Business Saturday (General/Retail)
  • 16th National Cake Day (Food/Restaurant/Grocery)
  • 27th Cyber Monday (Retail)
  • 28th Giving Tuesday (General)

December 2023

  • 3rd International Day of Persons with Disabilities (General/Healthcare)
  • 4th National Cookie Day (Food/Restaurant/Grocery)
  • 5th International Volunteer Day (General)
  • 10th Human Rights Day (General)
  • 13th National Ice Cream Day (Food/Restaurant/Grocery)
  • 15th National Ugly Sweater Day (Retail)
  • 19th – 27th Hanukkah (General)
  • 21st Winter Solstice (General)
  • 23rd Festivus (General)
  • 24th Christmas Eve (General)
  • 25th Christmas (General)
  • 26th Kwanzaa (General)
  • 29th No Interruption Day (General)
  • 30th National Bacon Day (Food/Restaurant/Grocery)
  • 31st New Year’s Eve (General)

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